New Therapeutic Treatment for Pain, Circulatory Disorders, and Inflammation. Device sales are dramatically improving the quality of life for sufferers of Migraines, Diabetes and Fibromyalgia, a 500 million person market.

The Company’s business initially targets the multi-billion dollar migraine pain market.  A series of clinical case studies of migraine sufferers has provided early data showing that in over 80% of the subjects treated, the AVACEN device alleviated migraine pain symptoms safely, non-invasively and without dangerous drug side effects.  Evidence also exists that the AVACEN device improves that quality of life for those with Diabetes and Fibromyalgia.

AVACEN’s V-series cooling/warming product sells for between $3495 and $5995.  This product is currently used by medical practices, companies and consumers.   Approximately $1 million have been sold to date under the Core Control brand for non-medical cooling.  Approximately 7 months after funding AVACEN will introduce its new H-series with a $995 cooling or heating consumer model and $4995-$5995 professional and military model. 

Customer Problem or Area of Opportunity

A large population of the over 300 million migraine sufferers need or desire a safe, self administered, simple, drug-free alternative for their migraine pain relief.

Describe Product or Service

AVACEN’s V-series cooling/warming product sells for between $3495 and $5995.  This product is currently used by medical practices, companies and consumers.   Approximately $1 million have been sold to date under the Core Control brand for non-medical cooling.  Approximately 7 months after funding AVACEN will introduce its new H-series with a $995 cooling or heating consumer model and $4995-$5995 professional and military model. 

Market

The target market is the multi-billion dollar migraine market where a myriad of pain treatments, largely pharmacological, are administered for migraine relief.  The specific market is the 70% of those being treated that say they are dissatisfies with their current treatment.  The AVACEN device has also proven effective for Diabetes and Fibromyalgia symptoms which adds a potential future market of another 250 million people.

Sales & Marketing Strategy

The company will be using existing proven national distributor organizations that are already selling into the Company’s target market of doctors, chiropractors, optometrists, dentists and nurse practitioners and other s who frequently come into contact with people suffering from migraines.   Internet advertising, search engine placement strategies and PR will be used to attract potential customers and professionals to the Company’s planned magnet websites.  

Management Team

Company CEO has led several startups that have either been acquired or gone public.  VP Operations led his own startup that was acquired by a multinational.  Outside directors have led several medical device startups to profitable exits including one with a $5 billion Market Cap.  Advisors address biology, neurology internal medicine and diabetes:  four are world leaders in their field including the original Stanford inventors of the technology.

Business Model

A dealer network model whereby AVACEN will use professional healthcare providers as the distribution point where potential new customers will be introduced to the benefits of the Company’s product. 

Competitive Advantage

Convenient to use (at home), no drug or other side effects and multiple uses (not just for migraines).  The company has filed a provisional patent for its own discoveries and is protected with 11 licensed patents. 

Competitive Landscape

1. Triptans and other potent drugs – Expensive plus serious side effects such as heart attacks and stroke.
2. OTC analgesics such as aspirin or ibuprofen – Medication over use may cause headaches or serious side effects such as liver damage.  
3. Natural treatments – Hit of miss, not for immediate relief, may even make the headache worse. 
4. T3 Hormones – Expensive and treatments not done properly the patients can waste a lot of time and money. 

Next Steps

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